Padrillos by Ernesto Catena Vineyards
Rediseño de packaging. La idea del rediseño fué acentuar la imagen de una estampilla de correo postal, aumentar la percepción de calidad y precio con un diseño más cuidado, actual logrando un mayor impacto en el punto de venta.
Imagine a herd of wild stallions galloping over smooth, white hills, their black coats reflecting the light of the moon. This very image lived inside winemaker Ernesto Catena’s mind, and kept his primal attachment to land and nature alive during his time as a university student. After years of travel, when Ernesto planted his vineyard in Mendoza, “Padrillos” was born. These intense wines express the primordial forces latent in our fertile land, and the wild spirit of Argentina’s true varietals.
